Advertorials are most often seen by many consumers as editorial and they will often read the feature without knowing that it paid for space by the brand in question. This allows the brands to gain greater standout versus off the page advertising as they are more likely to be read by the target audience especially if placed in the correct publications.

Gill Marketing is known for producing advertorials that meet brand objectives and more importantly get read. Gill Marketing has developed nearly 40 different double page spread advertorials over the last couple of years predominantly for Mitsubishi Motors and more recently for Kubota UK Ltd.

Gill Marketing undertakes every aspect of the advertorial from developing the concept idea - showing the products in everyday situations that are believable and more importantly interesting to read for the consumer - to working with the design teams on each publication to ensure that the brand and the article are 100% correct. Each publication has its own style and design as you can see from the below spreads that appeared in Shooting Times, Sporting Shooter, Sporting Gun and Roxtons Review.

Gill Marketing goes to great lengths to ensure that advertorials are realistic. For example in the Pothole Plugging double page spread (below), over half a tonne of hard core was tipped into the rear of the Mitsubishi L200 to make it look lifelike - it is these points of detail that make the advertorials lifelike and read!

This continuous eye for detail and lifelike action was successfully employed when the above Kubota RTV900 advertorial was produced. This summer action double page spread will be followed by a winter advertorial increasing exposure and awareness for Kubota.