Gill Marketing has been working with Charlie Bull at Just Cartridges since 2007 providing marketing input and developing the brand.

This started with the redevelopment of the company's website that receives 8000 or more unique visitors every month and was awarded Best Website 2008 at the annual IPC Shooting Industry Trade Awards.

Marketing activity since then has been focused on growing sales (up 40% 2008 vs. 2007), driving people to the website and reinforcing brand recognition and awareness.

This has been achieved through a wide number of activities including:

Email newsletters which are sent out occasionally to promote clearance of stock or to inform clients of the latest news.
Advertising where the focus has been on promoting the extensive range that the company stocks and its own brand CSP Competition. Gill Marketing buys all the media space using a mix of display and classified adverts.
Improved communications and brand messages. Just Cartridges provide a next day delivery service wherever possible and with all orders received by customers are now provided with useful reminder in the form of a credit card. This includes useful information on the reverse ensuring that the card is kept to hand.
Continually updating the website so that it is kept up to date and relevant - this is crucial in building a good relationship with customers and will ensure that they continue to use the website and buy more cartridges.
Promotions with third parties to gain additional recognition and awareness of the brand. Just Cartridges teamed up with Sporting Gun - the largest circulation shooting magazine on the market and gave away 10,000 CSP Competition Cartridges to 10 lucky winners.
Public relations and press releases have been sent to the key trade press contacts resulting in wide coverage for Just Cartridges. Editorial style comment generally gains greater response and is part of the overall mix in growing a brand.
We have not stopped there...work continues to expand the company's offering to its existing and new customers by driving more and more people to the website. A new online shop will be added to the website in the next few months featuring "Just Cartridges Essential Shooting Kit" - a range of carefully selected tried and tested products that are essential for a day's shooting.