Both these techniques are exceptionally useful if you want to know more about who is buying your products or services.

Customer Profiling

If you already have a large database of customers but want to know more about your consumers then this is an excellent way to know more. Your customers on your database would be matched against the known characteristics of over 10.4 million individuals on a Behaviour Bank and identifying those common to both files.

The resulting matches, with over 300 appended lifestyle and demographic variables, are then put through two levels of analysis to generate:

1. A picture of your Customers in terms of their lifestyles, demographics, attitudes, product usage and behavioral characteristics. It identifies exactly which variables (characteristics) do and do not predict response.

2. A powerful marketing tool which can be utilised to tailor and develop future creative and marketing strategies as well as to identify key predictors within the Behaviour Bank.

This process helps to identify your most predictive mailing options down to those that you should avoid at all costs! In summary this process:

• Maximises your roll-out potential.
• Identifies sub-markets of high potential prospects that may otherwise have been missed.
• Gives you control over your mailing results.

Surveys

How well do you know your consumers? Most businesses have a pretty good idea of what their customers are like BUT do you really know what cars they drive and what magazines they read? Information like this is essential if you are going to commit monies to marketing plans and advertising. You could find that you are spending your money in completely the wrong magazines and if you switched to other magazines then your response and conversion rates could increase dramatically.

If you would like to discuss customer profiling or surveys then please make contact.