Direct Marketing or Direct Mail plays an essential role in developing new leads and increasing sales. It is a very useful method of reaching your target market especially if this is linked to a customer profiling exercise where new data is used having identified new potential targets. Direct mail does not have to be as expensive as people often believe with many new customers being contacted for under 60p.
Direct mail has featured heavily for a previous client - Tarrant Refrigeration. Following leaflet inserts and responses to potential customers follow up postcards were also sent securing orders after even 6 months of the first mailing having been sent out.
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