Direct Marketing or Direct Mail plays an essential role in developing new leads and increasing sales. It is a very useful method of reaching your target market especially if this is linked to a customer profiling exercise where new data is used having identified new potential targets. Direct mail does not have to be as expensive as people often believe with many new customers being contacted for under 60p.

Direct mail has featured heavily in Tarrant Refrigeration's marketing of its business over the last 12 months with leaflets being sent out to potential customers. As a follow up to these mailings postcards were also sent securing orders after even 6 months of the first mailing been sent out.

If your operations have a number of outlets or stores it is possible to compile lists of new targets within a specific drive time of an outlet. This is achieved by using a number of different drive times - 15, 30, 45 and 60 minutes from a given location. This ensures that there is little or no wastage in mailings that are sent out.

Please see example map below with drive times shown in blue from central location - yellow square.

If you would like to discuss any questions you may have about direct mail please contact Gill Marketing.