Kubota wanted to establish a modern and fast communications system with their dealer network in the UK.

Gill Marketing provided the answer with a monthly email newsletter. It is sent to all main and affiliate dealers informing them of forthcoming advertising and promotions across the range. Also included in the newsletter is a "dealer of the month" feature which allows other dealers to learn 'best practice' from fellow dealers.

Kubota are committed to the use of new technology with its own dealers to help speed up interaction in what has always been a difficult area to communicate quickly and effectively.

The new email newsletter system allows information to be sent out almost immediately and has increased interaction and improved company sales.

Kubota were also keen to target the rural sector with their offroad 6 wheeled vehicle, an RTV900, effectively and in a way that they knew would get increased exposure and more importantly would be read.

Gill Marketing recommended that a number of advertorials should be produced showing the RTV900 in a real-life situations. The first of which was incredibly successful increasing enquires and demand for the RTV900. Additional advertorials are in the pipeline including a number for their large agricultural range.