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Specialist Media Buying
With Gill Marketing's specialist knowledge of the rural arena and in particular the country and shooting market Gill Marketing is able to assist with improved and cost effective advertising.
Gill Marketing currently buys media either one-off or on going for:
- Tarrant Refrigeration
- The Shooting Company
- Arrieta Guns
- The Clay Pigeon Shooting Association
- Baron Clothing
- Just Cartridges
- Holloway & Naughton Gunmakers
- Pukka Pens
A number of companies may believe that they should be advertising with large full page adverts but they know that they cannot afford the cost so they don't bother and thus don't grow their business accordingly.
Gill Marketing persuaded Tarrant Refrigeration that 80% plus of their advertising should be in classified sections as this is where the "users" of their game larders would look first. This strategy has ensured that Tarrant has been able to afford a high frequency and gain excellent coverage with relatively small adverts and also controlling their advertising spend effectively. This strategy has paid off with the company claiming market leadership in the sector within 12 months.
Gill Marketing negotiated the placement of Clay Pigeon Shooting Association logo and key messages on highly targetted listing pages in Sporting Gun Magazine in order to reinforce and remind clay shooters that they should be members of the organisation.
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